02 Tempo
Breaking the loop with Tempo, a mobile experience designed to minimize passive scrolling and promote daily mindfulness.
0 to 1 MVP
UX/UI
Mobile App
The context
It started with a simple observation, when you look at people in the metro stations or when they have a small break during the day, people find themselves on their phone scrolling sometimes for hours and they are just not simply here in the present moment.
The key insights
Scrolling is a daily habit for most
2/3
of our respondents scroll multiple times a day
What’s alarming is that
68%
lose control over their time and scroll longer than planned
And the emotional hangover is real
55%
walk away feeling guilty or unproductive, and one in three is left mentally exhausted
based on a survey conducted among 51 respondents
Quotes from user interviews confirming these trends
Being disconnected physically while scrolling:
‘To be honest, physically, I don't feel that much because my phone... [...] you're not mindful in those moments. […] You lose touch with yourself, I would say.”
Guilty feeling after scrolling:
"I know it's not good, but even this morning, I did it... I said to myself, 'Why spend twenty minutes on it and all?"
Scrolling perceived as unuseful:
"Unless you're scrolling on a platform that teaches you certain things, then it's practical. […] But if you're just scrolling to look... it doesn't really make sense"
The problem
How might we help users stay focused when at work or constructively occupied during their free time?
Ideation & feature priorization
Using the MoSCoW matrix to prioritize the features to include and test
Personalized experience with AI or human coaching
A mood follow-up to focus more on yourself
Offline creativity push to live more in the present
Meditation and music to feel more grounded
Self affirmation to feel motivated and more confident
Journaling to focus on yourself and be more grounded
A vision board to visualize your goals
The branding
Initially, the brand identity was colorful and warm to feel like an inviting coach.
However, design critique feedback suggested shifting to a calmer, "night mode" aesthetic. This dark, low-stimulation palette encourages users to unwind from their screens and disconnect from social media.
The design
Key learnings
Keep it simple
Adding too many features to an MVP makes it overwhelming and means you end up designing for no one. Focusing on just a few key features helps you target the right users and build a better product.
Testing is key
Several rounds of testing helped better define the concept, the usability and the adequate branding for the app.
Next steps
Scale & test
Launch the MVP with focus on the main user flow and core feature for a streamlined initial release. Gather real feedback from the target audience.
Future Roadmap
Use test results to prioritize and implement features from the ideation phase.
